Corporate Essentials’ launched its first-ever traditional advertising campaign this week when it partnered with New York City news leader, WCBS 880AM.
The planned eight-month-long campaign, which will feature both 30-second commercials and shorter on-air reads will be heard on both WCBS traditional place on the AM radio dial and also on all of their internet-based outlets. It will focus on the fact that Corporate Essentials coffee, beverage and healthy snack offerings are key in helping New York City and New Jersey businesses attract, retain and energize their best employees.
The relationship with WCBS actually started a few months earlier when Corporate Essentials’ President & CEO, Judson Kleinman was interviewed as part of the WCBS Small Business Spotlight by long-time, on-air host, Joe Connolly.
As an additional layer to the partnership between the two, WCBS has selected Corporate Essentials as the official coffee supplier for the WCBS-880 newsroom.
About WCBS 880: WCBS Newsradio 880, celebrating its 50th year in 2017, is one of the Tri-State’s most trusted sources for news and information. As a market leading news resource since 1967, WCBS reaches millions of listeners each week and boasts one of the largest, most experienced local news teams on the radio in America.